Work by Bethany White
They say a picture is worth a thousand words...
but they weren't building a writing portfolio. Thus, in lieu of pictures, enjoy these words I wrote.
Brand and Customer Experience Recruiting Brochure
The Ask: Write a compelling introduction to the Brand and Customer Experience (BCX) division of Cardinal Financial for prospective employees.
The Answer: View BCX Recruiting Brochure
Treat Yourself: Cash-Out Refinance Campaign
The Ask: Develop a series of deliverables across social and video platforms to encourage homeowners to leverage their home equity for a cash-out refi.
The Answer: View Campaign
Octane Brand Book
The Ask: Create a guide outlining brand standards for Octane, Cardinal Financial's proprietary loan origination platform.
The Answer: View Octane Brand Book
Cardinal Financial Blog
The Ask: Research and write SEO-focused blog posts covering a variety of topics relevant to current and future homeowners.
The Answer: Read Blog 1 | Read Blog 2 | Read Blog 3
The Ask: You can't be a good copywriter if you don't speak design.
The Answer: View Print | View Social | View Banner Ads