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Work by Bethany White

They say a picture is worth a thousand words...

but they weren't building a writing portfolio. Thus, in lieu of pictures, enjoy these words I wrote.

Brand and Customer Experience Recruiting Brochure

The Ask: Write a compelling introduction to the Brand and Customer Experience (BCX) division of Cardinal Financial for prospective employees.

The Answer: View BCX Recruiting Brochure

Treat Yourself: Cash-Out Refinance Campaign

The Ask: Develop a series of deliverables across social and video platforms to encourage homeowners to leverage their home equity for a cash-out refi.

The Answer: View Campaign

Octane Brand Book

The Ask: Create a guide outlining brand standards for Octane, Cardinal Financial's proprietary loan origination platform.

The Answer: View Octane Brand Book

Cardinal Financial Blog

The Ask: Research and write SEO-focused blog posts covering a variety of topics relevant to current and future homeowners.

The Answer: Read Blog 1 | Read Blog 2 | Read Blog 3

Design Samples

The Ask: You can't be a good copywriter if you don't speak design.

The Answer: View Print | View Social |  View Banner Ads

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