My Origin Story
I was born in Charlottesville, VA in 1996 with a passion for advertising.
That's not entirely true, in fact sometimes I feel like I still haven't discovered a passion for advertising in spite of the years spent earning my degree in the industry and the career experience I've had since graduating. What I do have is a passion for creating something that not only leaves people feeling more informed, more ambitious, and more positive after experiencing it, but also hopefully provides them with genuinely helpful tools to improve their lives.
My creative style is less is more. That doesn't mean less work for me; it means less work for the consumer. I pride myself on professionalism but I don't take myself too seriously. I can't guarantee that I'll never make mistakes, but I can promise I never make the same mistake twice.